Course Objectives/Competencies:

5.0 Practice communication skills needed in a marketing environment
6.0 Participate in leadership activities such as those supported by DECA
7.0 Explore technology tools to support marketing operations
9.0 Practice safe working procedures for the marketing profession
10.0 Explore the legal and ethical environment of the marketing profession
11.0 Explore economic principles related to marketing
12.0 Create digital media projects required in a marketing workplace
14.0 Prepare for employment in the Marketing field
15.0 Participate in work-based learning experiences in teh marketing field
16.0 Demonstrate oral communication skills for the marketing field
17.0 Demonstrate written communications skills for the marketing field
19.0 Demonstrate business and financial management practices needed for marketing entrepreneurs
21.0 Participate in leadership activities sucha as those supported by DECA
23.0 Cultivate concepts and strategies needed to interact effectively with others
27.0 Analyze the financial concepts used in business decisions
29.0 Determine pricing strategies to maximize return and meet customer perception of value
31.0 Select advertising and promotion strategies to communicate information
32.0 Critique selling concepts
35.A Apply selling techniques
37.A Analyze advertising and public relations
38.A Demonstrate visual merchandising and display technique
39.A Examine legal issues in sales
40.0 Develop a marketing plan