Course Objectives/Competencies:

1.0 Explore a career plan in the field of marketing
2.0 Practice practical job search skills for the marketing profession
3.0 Identify employability skills relevant to the marketing profession
4.0 Analyze factors that influence consumer behavior
5.0 Practice communication skills needed in a marketing environment
6.0 Participate in leadership activities such as those supported by DECA
7.0 Explore technology tools to support marketing operations
8.0 Practice critical thinking, problem solving and decision making skills applicable to marketing
9.0 Practice safe working procedures for the marketing profession
10.0 Explore the legal and ethical environment of the marketing profession
11.0 Explore economic principles related to marketing
16.0 Demonstrate oral communication skills for the marketing field
19.0 Demonstrate business and financial management practices needed for marketing entrepreneurs
22.0 Explain fundamental business, management and entrepreneurial concepts that affect business decision making
23.0 Cultivate concepts and strategies needed to interact effectively with others
24.0 Analyze economic principles and concepts fundamental to marketing
25.0 Apply concepts and strategies needed for career exploration, development, and growth
26.0 Explain the concepts and processes associated with distribution
27.0 Analyze the financial concepts used in business decisions
28.0 Examine concepts, systems and tools needed to manage marketing information
29.0 Determine pricing strategies to maximize return and meet customer perception of value
30.0 Explain the management of a product/service mix in response to market trends and opportunities
31.0 Select advertising and promotion strategies to communicate information
32.0 Critique selling concepts
33.A Examine retail sales
39.A Examine legal issues in sales